An SEO strategy (also known as search engine optimisation strategy or SEO strategy) is the method of planning, detailing and implementing strategic measures designed to increase search engine ranking. Simply put: an SEO strategy is your plan. When we say 'our' plan, we mean that of your business. It's your marketing strategy. And marketing is a science - a disciplined, systematic approach to improving sales. The science of SEO applies to every aspect of your online presence.
What does an SEO strategy include? Quite a lot, actually. On-page SEO strategies include strategies to: increase website traffic, improving your website's search rankings, decreasing the cost-per-click (CPC) cost of your advertising campaigns, creating inbound links from other websites with high page rankings, researching and testing all your potential keywords and key phrases, link building, blogging, press releases and viral marketing. All these are at the heart of building your online PR and image.
Off-page SEO strategies include strategies to: improve keyword phrase optimization, making your content easy to read and understand by users of Google and other search engines, improving your website's website architecture, and getting listed in the search engines. Keyword optimization can be done manually. But to make it automated, various keyword optimization tools and services have been developed. These tools help you identify your most competitive keywords, target these keywords, measure your competition, choose the best keyword to optimize your website for, research competitors, and incorporate these keywords into your SEO strategy.
On-page SEO strategies include strategies to: increase website traffic, improving your website's search rankings, decreasing the cost-per-click (CPC) cost of your advertising campaigns, creating inbound links from related websites with high page rankings, researching and testing all your potential keywords and key phrases, and creating a viral campaign. Viral marketing is a marketing strategy that spreads information about your product, service or company. For example, a video about your product could be submitted to video sharing sites, where it receives thousands of views in a short period of time, and then reposted to other sites on the Internet. This strategy is highly effective. It will gain you more exposure in Google and other search engines. find out here markflanighan.com
Inbound linking strategies are used to achieve higher rankings in Google's SERP's. On-page SEO consists of optimizing your web pages, which will increase your website's inbound links, and improving your internal linking structure. One way of achieving inbound links is through directory submissions. These links are important for Search Engine Optimization. However, directory submissions can be very time consuming. Another method for improving your inbound links is through web directory submissions, where you submit your website URL and create a description about your website and state that you provide link building services.
Search Engine Optimization (SEO) is the process by which you make the most of the Google's indexing algorithm and make sure your website appears near the top of the search volume list. Google employs many different techniques to evaluate the relevance of your web pages based on keywords or phrases. Keywords or phrases are the words used to access Google's database. Keyword selection is one of the biggest factors determining how high up in the search volume lists you appear. The higher on the list you are, the better chances you have of making conversions (buyers). Conversion is sales.
Organic SEO is the type of SEO that doesn't focus on keywords. Organic SEO strategies are determined by the amount and quality of content written about a particular subject and the number and quality of backlinks that a website has. Backlinks are incoming links that direct from a specific page on your website. If your website has relevant content and lots of backlinks, it will be more valuable to the search engines and will rank higher in their search results.
There are two types of on-page SEO strategy. On-page is generally considered the best SEO strategy, as it involves the creative aspects of creating high quality content. Inbound link building techniques are used to build the strength of these on-page strategies. On-page strategies are the backbone of your SEO strategy.